04 April 2013

Injecting youth appeal is a simple task

Small changes can really make a big difference.

THE SKODA Fabia is not really a car that has a youthful image, or particularly a hit with younger drivers. But seeing the Monte Carlo edition Fabia (pictured) looks more like a car to get down with the kids.

The Fabia Monte Carlo has been developed by Skoda, to celebrate 100 years of the Monte Carlo rally. To distinguish it from standard Fabias, Skoda have sported their supermini with some bespoke cosmetics. With the black wheels, roof, mirrors, grille, wheel arches and darkened headlights. Along with the car in white, gives it a strong contrast.

Proof that small changes with these cosmetic tweaks like on the little Fabia, add up to make a difference and make a car that would appeal to young upstarts like myself.

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