23 February 2011

MG is back!

MG is officially back and making a stamp on its return. Also, with the launch of a brand new car. This could very well be the start of a new era for the famous Octagon.


WHEN MG Rover went into administration back in 2005. Soon after the collapse, the rights of MGR were bought by the Shanghai Automotive Industry Corporation (SAIC).

MG for many, was to be another name in British motoring laid to rest. Like so many before in the past. But no, it wasn’t to be. The SAIC are convinced there’s a future ahead for the MG marque. The Octagon was to be resurrected and brought back to life.

I am aware that MG have been back for some time - well on UK shores anyway. With the re-opening of the former MG Rover plant in Longbridge back in 2007. Production of the old MG TF resumed, with limited edition models built (such as the LE500). The “new” TFs were revamped and updated. They were however, built in smaller numbers and sold with a smaller price tag this time round.

OK, so MG technically are already back. They were pretty low-key on their return. Wise move because MG returned only making the TF at the time. Which by then, was already an old car. It would have been a waste of time and money with big ad campaigns for the ageing sports car by the SAIC. The inevitable result would have been a major commercial flop for MG.

There is a batch of new cars from MG in the pipeline. Starting with the sleek and sharp suited MG6 fastback (pictured). An alternative to the conventional C-Segment cars such as the: Ford Focus, Vauxhall Astra, Volkswagen Golf with a sporting flavour. To put it more accurately, compete with the likes of the Alfa Romeo Guiletta, Mazda3 and the Seat Leon. There will be the new MG3 supermini to rival Fiestas and Corsas. Which looks-wise, is to be based on the MG Zero concept car.

MG has officially made a major comeback with the all-new MG6. It's a major milestone for the Octagon. The 6 will be the first car MG make under Chinese ownership. The first brand new MG since the SV-R performance car back in 2004. It will also be built in Longbridge and be put on sale later this year. Which is good for the British motor industry, as well as creating more jobs in the West Midlands.

The British media and the motoring press were at MG Motor UK's headquarters in Longbridge last week. For the official comeback of MG, which coincided with the launch of the new MG6. MG have also been busy where PR and marketing is concerned, especially online. MG have launched pages on Facebook and Twitter pages along with a slick, new corporate look. All in all, has created positive first impressions.

Overall, after a promising start with the re-launch of the MG brand. There can be a bright future ahead for the MG marque. I'm all for it and wishing MG a great success with the new MG6. Let's hope MG will be back for good.

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